Skip to main content

4 Tips To Improve Your Social Media Managment For Business

As female business owners, many of us have online personas for our empires. Be it to sell products, promote our services, lead our tribe, be visible or to communicate with your audiance. Social media to business, is like water to a person lost in the desert! When used correctly at peak times, it really is a platform that can catapult your professional persona & business, to new dimesions. 

So as a business woman, now you have established that social media is a platform well worth using, the next step is to get your head around the task of managing it! Yes my lovley I know, at times managing your social media accounts (especially if you have multiple platforms to show up in) can feel like you are giving birth whilst doing the school run... all at the same time! #Stressful! Its overwhelming & just as you get it, an update happens... & your back to square one! The journey of understanding starts again. Yup I know, your not alone my lovely its an ongoing battle. Haha...
 As a Mumpreneur myself, who has a high volume socail media presence, on multiple platforms. I made it my duty to research ways to take the stress out of my socail media managment, & explore the many reports out there. That tell us the best times to post to get maximum impact out of our engagment efforts. I focused on the three most popular platforms for business, as identified from my research project with my M|MK Coaching clients. These were Facebook, Twitter & LinkedIn.

So here goes lovelies, grab your snazzy pens & note books, were going in!

When is the best time to post on Facebook?
In the afternoon between 1pm & 4pm as this is when the platform identified, the highest volume of clickflow. This does not mean you should not post at any other time, this simply means. If you want to get maximum effective engagment from your posts, then this would be a great time to publish them. Especially the ones that have a call to action! Reports show there is a mahousive peak around 3pm during the week, & before 8am, then again after 8pm at the weekends. I guess when we look at the times & think about daily routines, they make sense dont they.

When is the most effective time to Tweet?
During lunch time hours! Im keeping the answer to this one short sweet. Apparently nowerdays, folk like looking at life from a birds eye view. I have to say hanging out in birds nest is not my thing haha... But I totally respect the platfrom. Twitter is amazing for business all thoroughout the day. But if you hangout there during the lunch time hour, your nest is going to be the place to be! Oh & research also shows, if you add in a picture it is 48% more likely to be retweeted. Ok Tweeties thats enough flying around, lets get back to solid ground haha.

When is the worst time to post on LinkedIn?
On a Friday after 5pm...simple! Lets not forget, LinkedIn is a soacil platform for profesionals. This means it is going to be used mostly during business hours. As Mumpreneurs & femal business owners, we (as much as we want to pull our hair out at times) love what we do, so we dont by rule of thumb, leave the office at 5pm, however. Employees do! So the last thing they want to be doing, is checking on LinkedIn. In saying that reseacrh shows that 5pm during the week, is the most effective time for LinkedIn users to connect & engage. Thats worth highlighting if you are a LinkedIn fan.

So there we have it lovlelies, I hope you have found that useful. Managing your social media for buisiness, can be a very overwhelming thought, but being a big advocate of the platform, Its one that I will always endorse for my business & promote with my M|MK Coaching clients. Socail media is no longer just about displaying ones socail life, it is a platfrom for business to showcase, connect, network & communicate too. Groups, shops, pages, personal accounts, secret groups, Twitter nests, LinkedIn profiles, are all there for you to connect from diffrent areas of your indusrty. Providing you with a better oppertnity to make an impact. 

Own it girl, you have so got this!

Bianca Chappell BA- T.L.S
Founder of The Mumpreneurs|MK Network
Owner of M|MK Coaching Practise

Popular posts from this blog

How to write a very good SEO rich blog post in short time.

Content marketing is a great way to generate more traffic to your website, but I know, it takes a long time to write a blog post. In this article, I'd like to share with you a few tips how to write a very good blog post in short time.

Tip 1: Take some time writing the first few blog posts... The first thing you should do, even if it sounds odd, is to take some time writing the first few blog posts, figuring out your style, what you like writing about, what readers like and don't.

Tip: 2 Create a template to build an architecture of your blog posts... Then, create a template to build an architecture of your blog posts: introduction, body,  conclusion. Every time, make sure you include 3 to 7 headings and subheadings (remember: this is the place where you should be featuring the right target keyword of this article) with the main ideas. Subheadings break down sections within your blog post, so it makes it easier to skim. Without subheadings, people won't be able to get the gi…

Mumpreneurs|MK & The BBC!

With Mums in enterprise making a positive impact on the UKs economy, it was an absolute delight to have our organisation featured on the BBC. It was lights camera action down at our headquarters, when the film crew visited our fab networking suit to film our Founder Bianca Chappell, who was recognised as one of Buckinghamshires successful Mumprneurs! 

Our Founder, conducted a feature interview outlining the 'why' behind The Mumpreneurs|MK Network and how she further supports mums and mums in business, in her private coaching practice M|MK Coaching
We have been amazed at the collaborative projects that have come out of this exposure of our fab organisation, and can not wait to start working on projects with business leaders to further support mums in enterprise under The Mumprneurs|MK Network umbrella.
We have so much in store for our community members, and are honoured to be a research agency supporting economic growth for female entrepreneurs in the UK. 
What a great start…

How the holidays are the perfect period to tidy up paperwork

The Christmas festivities have died down, the wine is all by a memory, and the beloved Christmas music has been taken out of the CD player for another year. The busyness of Christmas Day is starting to recede from your memory, and before you know it, thoughts have returned to work.
But before you knuckle down to answer emails, or plan for the year ahead, there is one area of your business that really needs your attention, and this is the perfect time to do it. Paperwork!
For many it becomes the bane of their lives. Papers shoved in folders, piled in countless trays or left haphazard around the room and desk are not only untidy and disorganised, but can actually cost your business time and money! We all know how busy our working lives are, and sometimes it just doesn’t feel like there is time for sorting out paperwork, as our time is always being nabbed by the newest client, the loudest client, the urgent emails, and the ‘must do’s’ on our to-do lists.
Follow this easy step guide to so…