Content marketing is a great way to generate more traffic to your website, but I know, it takes a long time to write a blog post. In this article, I'd like to share with you a few tips how to write a very good blog post in short time.
Tip 1: Take some time writing the first few blog posts...
The first thing you should do, even if it sounds odd, is to take some time writing the first few blog posts, figuring out your style, what you like writing about, what readers like and don't.
Tip: 2 Create a template to build an architecture of your blog posts...
Then, create a template to build an architecture of your blog posts: introduction, body, conclusion. Every time, make sure you include 3 to 7 headings and subheadings (remember: this is the place where you should be featuring the right target keyword of this article) with the main ideas. Subheadings break down sections within your blog post, so it makes it easier to skim. Without subheadings, people won't be able to get the gist of your content without reading the whole thing, which means you're going to get fewer readers. Through subheadings, people can go down to the section of the blog post that they want to read, and read that area, and keep scrolling through. Explain them in the body, be it in a few paragraphs, or a few bullet points.
Tip: 3 Use short paragraph...
Remember to use short paragraphs (around 4-5 lines max) for readability. The moment they're more than five or six lines, it's just overwhelming, people don't want to go through that. Also, link out to authoritative sites that confirm your position: it's an important criteria for ranking. With your blog posts, make sure you cite your information. Don't just come up with the facts and data without citing it.
Tip 4: Add an opening and a natural consequence in the conclusion...
Add an opening and a natural consequence in the conclusion: people often scroll down, read your conclusion, know what your blog post is about, and decide if they want to scroll back up and read the rest. I know that sounds weird, but that actually is the visitor/reader pattern when they're scrolling through and reading your blog post. A lot of people go down, read the conclusion, then go back up.
Tip 5: Figure out a way to get images fast...
You will want to figure out a way to get images fast. I love using Pixabay, but there are a lot more free stock photography sites you could choose from. Before adding them to your blog post, remember to optimise your pictures as good as you can. It will help your pages load faster, which is a very important criteria for ranking on Google. If using graphics and images to explain the message that you're trying to convey, people are much more likely to read and stick around.
If you follow these tips, it shouldn't take you more than a couple of hours to write a good, optimised blog post. If you're spending more than that, there's something wrong. If you don't know how to come up with ideas, try checking Answerthepublic.com Over three billion searches happen on Google every day. Google autocomplete uses that wealth of its search database to predict what you might be searching for as you type your query into the search box.
These autocomplete results are a goldmine of insights for us online business owners they basically
tell us what our target market is looking for, how they're looking for it, their motivation, intent, emotion, so we can create the kind of content that addresses the searches concerns, friction points and problems. Answerthepublic.com aggregates all the Google autocomplete suggestions related to your search in a very simple and visual way.
Blogging is so common that people don't even read all the blog posts right now. Eight out of ten people will read your headline, but only two out of ten will click through and read your article because they are desensitized to blog posts, and they're not really reading them. For this reason, make sure your copy is captivating and your mate description will not just include your target keyword, but is also engaging and worth clicking on it!
Meet The Author
Silvia Del Corso is the owner of PinkSEO.Marketing, whose aim is to let business owners get back from their websites leads, sales and contacts from Google Search, making them rank on the best positions on Google results pages for the best keywords, which will grant them targeted traffic and valuable conversions. Here are her SEO products, she recently launched this Facebook Group for small business owners to gather and share ideas about digital marketing, questions, challenges and experiences, what worked in which situation and what we'd like to understand better.